Crypto editor,
content strategist,
data-driven storyteller

I'm Hristina Yordanova — a senior crypto editor and content strategist with over seven years of experience shaping editorial operations at publications like Cointelegraph, CoinMarketCap, DappRadar, and Cryptonews.

My work sits at the intersection of editorial excellence and technical innovation. I build AI-assisted workflows using n8n and prompt engineering that multiply team output without sacrificing quality. I use on-chain data from Dune Analytics and Nansen to inform content decisions, and I create SEO strategies that consistently reach Google Discover and rank for competitive crypto keywords.

Increasingly, that means owning the full content loop: shipping reactive, social-first posts that capture a market moment, then growing them into the long-form analysis — and the short-form video — that carries the story across platforms. Speed feeds depth, depth feeds reach.

Before moving into crypto media full-time, I earned an MA in Journalism from Edinburgh Napier University. I'm fluent in English and Bulgarian and have managed editorial teams distributed across multiple time zones.