Work
Case Studies
Interactive deep-dives into the strategies and systems I've built across 7+ years in crypto media. Click through to explore flowcharts, data visualizations, and step-by-step walkthroughs.
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Scaling Editorial Output 2.5× with AI Workflows
How automation and prompt engineering transformed a crypto newsroom
2.5×
Output increase
40%
Faster publishing
15+
Writers managed
n8n AutomationPrompt EngineeringEditorial QA
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The Content Flywheel: Reactive Social to Long-Form Authority
How breaking, social-first posts become long-form that ranks — and back again
Minutes
Signal to post
1 → 6
Story to assets
2-way
Social ⇄ long-form
Reactive ContentShort-Form VideoDistribution
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From Zero to Google Discover in 90 Days
A systematic SEO strategy for crypto publications
3-5×
Discover traffic
90
Days to results
Top 10
Discover publisher
Google DiscoverTechnical SEOContent Cadence
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How E-E-A-T Compliance Transformed YMYL Rankings
Building trust signals that Google rewards in the crypto space
73%
Ranking improvement
4
E-E-A-T pillars
YMYL
Compliant
E-E-A-TSchema MarkupAuthor Authority
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Content Strategy Framework for Crypto Publications
The system behind producing 100+ articles per week that rank
100+
Articles per week
6
Content pillars
∞
Scalable
Topic ClustersEditorial CalendarContent Ops
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