From Zero to
Google Discover in 90 Days
A systematic, phase-by-phase SEO strategy that took a crypto publication from no Discover presence to consistent daily impressions — with a 3-5× traffic increase.
The 90-Day Playbook
Click each phase to see the exact tasks, priorities, and sequence.
Foundation
Days 1–30Technical SEO audit — Core Web Vitals, crawlability, structured data
Priority: Critical
Implement Article + Person + BreadcrumbList JSON-LD on all pages
Priority: Critical
Create comprehensive author bios with verifiable credentials
Priority: Critical
Set up Google Search Console and submit XML sitemap
Priority: Critical
Establish image standards: 1200px+ width, 16:9, custom graphics
Priority: Important
Write Editorial Policy and About pages (E-E-A-T signals)
Priority: Important
Configure Cloudflare caching for sub-50ms TTFB globally
Priority: Important
The Discover Optimization Rules
Click each rule to see what works vs. what doesn't — with real examples.
Image width ≥ 1200px
Google strongly prefers large images in the Discover feed. Thumbnails get suppressed.
✓ Do this
Custom 1200×675 graphic
✗ Not this
400px stock photo
Want to implement these strategies?
I help crypto publications build editorial systems that scale.